Bad Names Can Kill *
bad names can kill *
Bad Names Can Kill *
Kernel creates great names.
A good name alone doesn't guarantee success, but the wrong name is hard to overcome.
Kernel distills the core of your brand to create a name that's memorable and meaningful.
Kernel is an opinionated naming studio for decisive people.
Our attuned brand discovery and methodical creative process get you a successful name in weeks, not months.
We create 3 top names in 3 weeks.
You choose the one.
There are other paths to a good name
Create it yourself (free).
Plenty of companies have stumbled into a great name, and you know your brand better than anyone. But you may not know the keys to construct a successful name.
Hire a big agency (tens of thousands).
The big branding agencies have hordes of creatives to offer hundreds of options over a months-long process. If you want an infinite idea generator, this is for you.
Kernel Naming finds you the perfect one
Kernel is an opinionated naming studio with a radically simple process. I use a deeply attuned client discovery to map out the core of your brand and distill it into a brief that acts as a north star.
Next I engage in a methodical creative process, exploring hundreds of ideas and possibilities. I tap deep linguistic, cultural, and historical knowledge to build memorable names rooted in meaningful context.
In 3 weeks, I present a curated list of 3 top names. You choose the perfect one.
Our terms are simple and transparent
For $11,200 Kernel creates 3 names in 3 weeks. You choose the one.
- The project starts with a $2,800 deposit.
- I present each name option with its derivation, positive trademark review, relevant foreign language meanings, and url availability.
- If I don't find you the right name, you walk away and pay nothing more.
Behind Kernel
Every Kernel project is led by principle and founder Alyssa King. I have 15 years' experience in content and communication and a lifelong obsession with books, stories, and words. While serving as a branding specialist at a Denver nonprofit, I found a love and talent for naming that I turned into Kernel Naming Studio. I prioritize work with nonprofit and impact organizations.
case study
What if Bing had gotten a better name?
Need a great name?